Mercedes Benz Magazine Netherlands
As an automotive brand with high symbolic value, Mercedes-Benz wishes to communicate with its public, inform it, maintain its interest and retain its brand. But the brand also wishes to maintain and develop its public image. Among the many communication methods available, choosing a specific customer magazine is essential. It offers the opportunity to pay particular attention to many subjects directly related to the brand, such as the arrival of new models, the famous historic models of the Star Brand, technological developments or even motorsport in general. But a magazine can also go beyond the specific automotive world. For example, topics of interest to readers can be discussed, such as travel, gastronomy, and art in all its forms, as well as topics that convey the same values as Mercedes-Benz, such as modernity, sophistication. , elegance and the art of living.
- Reader profile aged 30 to 55 and over
- Choice of language: 55% Nl – 45% Fr
- Income: 2 x medium
- Education: secondary or higher
- Professional group: independent entrepreneurs, senior or senior
Very loyal to the brand, the focus is mainly on:
- Comfort, luxury, technology, gadgets, travel,
Cosmetics, jewelry, fashion, life and sport
Hobbies: golf, tennis, sailing