Mercedes Benz Magazine Belgium
As a car brand with a high symbol value, Mercedes-Benz wants to communicate with its public, to inform it, to maintain its interest and to maintain its brand loyalty. But the brand also wants to maintain and develop its public image. Among the many available communication methods, the choice for a specific customer magazine is a must. It offers the opportunity to pay close attention to many topics directly related to the brand, such as the arrival of new models, famous historic models of the Brand with the star, technological developments or even motorsport in general. But a magazine can also go beyond the specific automotive world. For example, interesting topics can be discussed for readers, such as travel, gastronomy and art in all its forms, as well as themes that convey the same values as Mercedes-Benz, such as modernity, refinement, elegance and art of living.
Reader profile 30-55 years and older
80% men – 20% women
Language choice: 55% Nl – 45% Fr
Income: 2 x average
Education: secondary or higher education
Occupation group: self-employed entrepreneurs, senior or higher
Very loyal to the brand
Interest is mainly in:
comfort, luxury, technology, gadgets, travel,
cosmetics, jewelry, fashion, living and sports
Leisure activities: golf, tennis, sailing